Busting common HR myths. Sharing reality. Creating better workplaces.

Best Practices

Aug 3

Written By Cate Urban

MYTH vs. REALITY

REALITY

We hire for potential and coach for skill.

The best hires bring curiosity, coachability, and alignment. We build the skills together.

MYTH

We hire the most qualified people.

Focusing only on qualifications can cause us to overlook great talent with potential, adaptability, and the right mindset.

What We Really Look For

Curiosity

A desire to learn and grow.

Adaptability

Comfortable with change and new challenges.

Accountability

Takes ownership and follows through.

Empathy

Understands people and builds strong relationships.

Drive

Motivated to make an impact and help others win.

The Takeaway

The perfect résumé might check the boxes.
But potential creates lasting impact.

Cate Urban

I founded Urban Web Renovations after 11 years of leading global marketing strategies for nonprofit organizations in Washington, DC. In each position I held, one thing remained the same – my passion for managing web sites and social media accounts for both organizations and major thought leaders.